This should be the first step if you want your customers to return.Įvery member of your staff, at some point, should be involved in your customer support system. Stop looking at it as a single department within your company. Customer Support isn’t only one department And if you want to steal a mile over your competitors, out-support them. Never settle for good in customer service. Also, it’s 6-7 times more costly than acquiring a fresh customer than to keep the current one. The White House Office of Consumer Affairs found that loyal customers are usually worth 10 times their first buy. Great customer support not only puts a smile on your customer’s lips, but also helps to understand them, define your organization, and most importantly, impact your bottom line.
But in the first case, you’re not only keeping them satisfied, buy going much beyond to retain their loyalty. The key difference between “great” and “good” customer service is that in the latter case, you’re doing only the minimum to keep your customer satisfied. Still, many organizations settle for a “good” service rather than treading that extra mile for keeping customers happy. It needs no mention that people love good customer support. Let’s find out why customer service is very important for all parts that comprise your business. It’s also pertinent that customer services are spread across all departments of the organization. Most companies, even the more established ones, tend to overlook customer service, which is often what makes or breaks a company.
Digital marketing, conversion rate optimization, customer relationship management & others
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